Want to get your strategy and design right? Here’s a must read: “Mental Models: Aligning Design Strategy with Human Behavior” by Indi Young. I just bought the book yesterday (you get a PDF too if you buy it through the link above). Although I have not yet read it, I did see a presentation by Indi Young of the Mental Model process at Adaptive Path’s UXWEEK2008 conference in Washington D.C. last summer, and have been eagerly awaiting this book. The presentation clearly explained the methodology for understanding user needs, motivations, and behaviors to inform strategy and design. Great tool for designers, user experience specialists, and managers. Don’t start another project without reading this book first.
