{"id":135,"date":"2007-09-12T10:19:17","date_gmt":"2007-09-12T16:19:17","guid":{"rendered":"http:\/\/www.welcometoalville.com\/blog\/?p=135"},"modified":"2010-03-06T15:58:54","modified_gmt":"2010-03-06T21:58:54","slug":"the-brand-gap","status":"publish","type":"post","link":"https:\/\/www.welcometoalville.com\/blog\/the-brand-gap\/","title":{"rendered":"The Brand Gap"},"content":{"rendered":"<p><object type=\"application\/x-shockwave-flash\" data=\"http:\/\/s3.amazonaws.com\/slideshare\/ssplayer.swf?id=28886&#038;doc=the-brand-gap-14630\" width=\"425\" height=\"384\"><param name=\"movie\" value=\"http:\/\/s3.amazonaws.com\/slideshare\/ssplayer.swf?id=28886&#038;doc=the-brand-gap-14630\" \/><\/object><\/p>\n<p>Branding is always a hot topic anytime you have strategic and creative people together thinking about how to provide a product or service. This presentation makes some good points including the fact that your customers, not you, often decide what your brand is. See slides 13-18. And principles that apply to retail packaging (slides 100-103) also apply in many other mediums&#8230;the Web for example.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding is always a hot topic anytime you have strategic and creative people together thinking about how to provide a product or service. This presentation makes some good points including the fact that your customers, not you, often decide what your brand is. See slides 13-18. And principles that apply to retail packaging (slides 100-103) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[57],"class_list":["post-135","post","type-post","status-publish","format-standard","hentry","category-design","tag-branding"],"_links":{"self":[{"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":3,"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":245,"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions\/245"}],"wp:attachment":[{"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}