{"id":151,"date":"2008-06-08T04:28:40","date_gmt":"2008-06-08T10:28:40","guid":{"rendered":"http:\/\/www.welcometoalville.com\/blog\/?p=151"},"modified":"2010-03-06T15:55:50","modified_gmt":"2010-03-06T21:55:50","slug":"design-thinking","status":"publish","type":"post","link":"https:\/\/www.welcometoalville.com\/blog\/design-thinking\/","title":{"rendered":"Design Thinking"},"content":{"rendered":"<p>I opened up a new copy (June 2008) of <a href=\"http:\/\/harvardbusinessonline.hbsp.harvard.edu\/hbsp\/hbr\/index.jsp\" target=\"blank\"><em>Harvard Business Review<\/em><\/a> (or actually, just looked at the cover where the articles are listed), and was thrilled to see an article, by Jeff Brown of <a href=\"http:\/\/www.ideo.com\" target=\"blank\">IDEO<\/a>, presenting one of my favorite subjects, DESIGN, as an essential factor in developing business strategy. The article, <a href=\"http:\/\/harvardbusinessonline.hbsp.harvard.edu\/hbsp\/hbr\/articles\/article.jsp?ml_action=get-article&#038;articleID=R0806E&#038;ml_issueid=BR0806&#038;ml_subscriber=true&#038;pageNumber=1&#038;_requestid=115349\">Design Thinking<\/a> makes the point that design is not something you incorporate <em>after<\/em> critical decisions have been made, but <em>in conjunction with<\/em> those decisions. Involving desing early in the process is one way successful companies get a competitive edge and drive innovation. The article summary states: <\/p>\n<p>&#8220;In the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive or enhancing brand perception through smart, evocative advertising. Today, as innovation\u2019s terrain expands to encompass human-centered processes and services as well as products, companies are asking designers to create ideas rather than to simply dress them up.<\/p>\n<p>Brown, the CEO and president of the innovation and design firm IDEO, is a leading proponent of design thinking\u2014a method of meeting people\u2019s needs and desires in a technologically feasible and strategically viable way. The article offers several intriguing examples of the discipline at work.<\/p>\n<p><a href=\"http:\/\/harvardbusinessonline.hbsp.harvard.edu\/hbsp\/hbr\/articles\/article.jsp?ml_action=get-article&#038;articleID=R0806E&#038;ml_issueid=BR0806&#038;ml_subscriber=true&#038;pageNumber=1&#038;_requestid=115349\"><em>READ IT!<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I opened up a new copy (June 2008) of Harvard Business Review (or actually, just looked at the cover where the articles are listed), and was thrilled to see an article, by Jeff Brown of IDEO, presenting one of my favorite subjects, DESIGN, as an essential factor in developing business strategy. The article, Design Thinking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[86,65],"class_list":["post-151","post","type-post","status-publish","format-standard","hentry","category-design","tag-design","tag-design-thinking"],"_links":{"self":[{"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/posts\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/comments?post=151"}],"version-history":[{"count":3,"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/posts\/151\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/posts\/151\/revisions\/240"}],"wp:attachment":[{"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/media?parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/categories?post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.welcometoalville.com\/blog\/wp-json\/wp\/v2\/tags?post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}